HR Summit & Expo 2025
CULATHON Highlights
Dubai World Trade Centre • Stand C100
A packed booth, live mini-demos, and real conversations about turning tension into transformation.
At CULATHON, we bring contradicting values to the same tablebecause tension, handled well, becomes transformation.
At HR Summit & Expo 2025 we explored the gap between desired and current culture and helped leaders make the invisible visible.
Our booth stayed busy from open to close with short live demos, thoughtful conversations, and a shared focus: turning values into daily behaviors.
From HR leaders to consultancies, and teams across insurance, energy, and trading, professionals from many sectors joined the discussion.
The theme was consistent: how do we make our values visible in everyday work?
In each mini-demo, attendees experienced how Culathon moves a team from slogans to specific, observable behaviors.
Live Demo Minutes
people Engaged
Companies Engaged
In Conversation with Fons Trompenaars
Special guest
We were honored to host Fons Trompenaars—world-renowned author and cross-cultural expert—whose insights reinforced a core belief: diversity of values isn’t a hurdle; it’s a bridge.
His perspective enriched the dialogue at the booth and the momentum around practical culture change.
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Experience CULATHON
See how Culathon turns company values into daily team behaviors in one focused session.
Frequently Asked Questions
You ask, we answer
Here are the most common questions about CULATHON at HRSE Dubai.
Dubai World Trade Centre, Stand C100; HR Summit & Expo 2025
HR leaders, consultancies, and professionals from insurance, energy, and trading—a cross-industry mix that kept the booth standing-room-only at peak times.
“How do we make values visible in daily work?” “Can a 90-minute session create real change?” “How do we scale this across multiple teams?”
Culathon uses real scenarios to turn values → behaviors → commitments, with owners and dates, and a simple follow-up cadence (e.g., 2 and 6 weeks). It scales by running multiple tables or training internal facilitators.
Yes. We provide a facilitator console and digital materials for effective virtual delivery.